Hi, I'm Candice.

It started with Meet the Teacher night.

I came home with the school calendar, my daughter's teacher favorites sheet, a drama flyer, schedules, dates, fees—all the stuff parents are handed at the beginning of a school year and are somehow expected to remember at exactly the right time.

I started taking pictures of everything and thought: why can't I just upload all of this somewhere and have it give me the information back when I actually need it?

I went looking for something that did that. I couldn't find it.

Then Morrow started growing up.

The first idea was simple: give Morrow the stuff, let Morrow remember the stuff.

Then I shared it with my sister and started thinking beyond the way my family works. What happens with multiple kids? Multiple schools? Different activities and schedules? Morrow needed to understand whose stuff was whose—not just extract a pile of dates.

Then came the question that really changed what I wanted Morrow to be: what if a reminder could actually be useful?

And the next Monday, maybe the useful reminder isn't that drama exists. Maybe it's a nudge to ask your kid what character they got.

A school calendar might say there's a lockdown drill Tuesday. That's technically an event. But a useful family assistant can recognize that a parent may want to talk about it ahead of time so their child knows what to expect and understands that the school is practicing to keep them safe.

That's when Morrow stopped being an idea for organizing school paperwork and became the thing I'm building today.

I don't want parents to manage another system.

There are already plenty of calendars, planners, apps and portals where parents can carefully organize everything themselves. That's not what I needed.

I wanted somewhere I could drop the newsletter, screenshot the flyer, save the calendar and move on with my life. Something else could do the reading. Something else could make the connections. Something else could remember.

And when one of those random details becomes important three months later, it can just tell me.

A little about me.

Before Morrow, I spent my career in operations and leadership—solving problems, improving processes, and figuring out how to make complicated systems work better for the people actually using them.

Apparently I brought that habit home.

I'm also a mom. Morrow isn't based on what I imagine family life looks like from a product requirements document. It started in mine.

I'm still building it that way: trying it with real family information, finding the places where parents are being asked to do unnecessary work, and asking: could Morrow just handle that?

A surprising amount of the time, the answer is yes.

— Candice Flynn
Founder, Morrow